AlUla, one of Saudi Arabia’s most extraordinary cultural and archaeological treasures, lies in the northwestern desert and offers a breathtaking journey through history, nature, and ancient civilizations. Known for its dramatic sandstone mountains, golden canyons, and lush oasis valleys, AlUla has been a crossroads of trade and culture for thousands of years.

Home to Hegra (Al-Hijr) — Saudi Arabia’s first UNESCO World Heritage Site — AlUla features remarkable Nabataean tombs carved into towering cliffs, ancient rock art, and historic settlements that reflect centuries of human creativity and legacy. Modern-day AlUla blends this rich heritage with world-class experiences, including luxury desert resorts, immersive cultural festivals, hot-air balloon rides, and star-filled night skies that make it a dream destination for explorers and history lovers alike.